From value chain to value constellation: the tourism ecosystem are networks!
Joe Buhler comments about the Cluetrain Revisited where Docs Searls, ten years later, proposes ten radical and fantastic ideas. One of them is:
“4. The value chain will be remplaced by the value constellation (many connections)”
When I proposed a new tourism ecosystem, I described that the value chain and all their elements must move to a common platform where they can interrelate around a system of networks. Now, we can name it the value constellation.

on March 27th, 2008 at 11:31 am
[…] Share This This article was originally posted on Networks and Tourism » english.You can read and comment on the original article here. […]
on April 6th, 2008 at 11:42 am
[…] 15!!! years ago, Normann and Ramirez wrote the book “Designing Interactive Strategy: From Value Chain to Value Constellation“. Networks tourism and the ecosystem must been based on this concept. […]
on April 7th, 2008 at 8:52 am
[…] 15 years ago!!!, Normann and Ramirez wrote the book “Designing Interactive Strategy: From Value Chain to Value Constellation“. Networks tourism and the ecosystem must been based on this concept. […]
on September 19th, 2008 at 8:48 am
[…] Un valor que ya no es establecido por la oferta/emisor, sino que es flexible y aceptado por la demanda/receptor (¿cadenas de valor o constelación de valor?). […]
on May 16th, 2009 at 9:27 pm
[…] de todos los sectores económicos del territorio se alcanzará mayor valor añadido en la constelación de valor. Es necesario promover relaciones entre todos los sectores y las empresas turísticas para […]